To mark its firm commitment to continuously provide Asian content through the Web and to strengthen its Asian content line-up, the pan-regional over-the-top (OTT) video service provider Viu has already sealed a deal to gain access to over 80% of Korean cable TV firm, JTBC.
The deal is deemed to be the biggest regional content volume that JTBC has partnered and signed in Asia, allowing Viu to broadcast their content alongside other major broadcasters’ such as KBS, MBC, SBS, and CJ E&M.
This move certainly added more shows on the platform and targeted at Korean content fans in key markets like Hong Kong, Singapore, Malaysia, Thailand, Indonesia and the Philippines.
“We are pleased to present JTBC’s exciting programme line-up to fans across Asia which reaffirms Viu’s commitment to bringing premium Asian content to our viewers and our position as the preeminent OTT video platform in Asia,” commented Janice Lee, Managing Director of Viu parent company PCCW Media Group.
Furthermore, to fully expand and enrich the depth of their current content lineup, Viu has also introduced its own Original series which are produced in Indian, Chinese, and Indonesian languages, by renowned and award-winning directors, artists, and top-of-the line production houses in the Asian region.
“The drama series and variety shows of JTBC have a track record of success with high ratings bearing testament to their excellent quality and high entertainment value. While we will continue to maintain our premium standards in all our productions, we are very pleased to collaborate with Viu, one of Asia’s foremost OTT video services, so that our programs could access a bigger audience across the region with Viu’s highly engaged user base.” said Jung Kyung-Moon, JTBC Content Hub Chief Executive Officer.
<Source: Rapid TV News>