The comic book giant Marvel braves to conquer Asia as it introduces Chinese superheroes that will soon be joining the Marvel universe.
As Marvel’s bold move to increase its Asian fanbase, the now Disney-owned franchise finally opened Marvel Stores in South Korea, released mobile games in China, and now is looking for creative and artistic talent and creators in the Philippines, according to Marvel Editor-In-Chief, C.B. Cebulski.
Furthermore, Cebulski pointed out that Marvel has been making great strides in the recent years. “We try to hire more Asian creators, writers and artists to bring a piece of their culture to Marvel comics,” he said.
Marvel also plans to introduce China-based new Chinese superheroes, Sword Master and Aero; noting that these characters will be “heavily based on Chinese culture and mythology, but set in the modern world and they will interact with the other heroes” in the Marvel universe, Cebulski said. These new additions will be drawn in manga style which is very popular in Asia.
However, Asian superheroes are still raw and rare in the Marvel universe despite the franchise growing popularity in Asia.
Marvel’s Editor-In-Chief C.B. Cebulski highlighted that in the Philippines with its deep and long history with the US, Marvel is already ingrained in the country’s rich and popular culture.
As a matter of fact, numerous Filipino illustrators have already provided art for Marvel comics since the 1970s. They are now the third largest nationality of artists employed by Marvel, just behind Americans and Italians, Mr Cebulski said.
Source: AFP, Straits Times